How to Run a Profitable Pickleball Tournament: Step-by-Step Guide for Organizers
Pickleball isn’t just the fastest-growing sport in America — it’s also an amazing opportunity for anyone looking to build something fun and profitable in their community. Whether you’re hosting a small fundraiser or a larger competitive event, tournaments bring people together, create excitement, attract sponsors, and yes — they can make real money when done right. But there are also many other ways to make money in pickleball.
How to Make Money in Pickleball: Profiting from the World’s Fastest-Growing Sport
Running a good pickleball tournament isn’t just about setting up courts and handing out medals. You need solid organization, smart marketing, and a plan that makes sense financially. Whether you’re a coach, club organizer, or just someone who loves the game, this guide will walk you through how to run a tournament that brings people joy and helps you earn at the same time.
- Step 1: Start With a Clear Goal
- Step 2: Choose the Pickleball Tournament Format
- Step 3: Find the pickleball venue
- Step 4: How Many Players Can Your Facility Handle?
- Step: 5 Build a Budget That Makes Sense
- Summary
- Step 6: Secure Sponsors & Create Add-On Revenue
- Step 7: Build a Solid Team
- Step 8: Get the Word Out for Your Pickleball Tournament
- Step 9: Make Registration Easy
- Step 10: Run the Pickleball Tournament Day Like a Pro
- Step 11: Follow Up and Plan Ahead
- Conclusion: Running a Successful and Profitable Pickleball Tournament
- Related Posts

Step 1: Start With a Clear Goal
Before you start booking courts or ordering medals, figure out why you’re hosting the tournament.
- Is it a fundraiser?
- Do you want to make a profit?
- Or are you just looking to bring your local pickleball community together?
When you know your goal, every other decision becomes easier — from pricing to promotion.
If it’s a fundraiser, focus on fun and participation. But if you’re trying to make a profit, you’ll want to think about things like prize money, sponsors, and player experience that justifies a higher entry fee.
Bottom line — be clear on your purpose, and make every part of the event match it.
Step 2: Choose the Pickleball Tournament Format
Choosing the right pickleball format really comes down to what kind of experience you want your players to have. There are a lot of great options out there, but you need to pick the one that fits your goal and the style of tournament you’re hosting.
If you’re running a fundraiser, you might want a fun, social format where people mix partners and get lots of play. But if you’re planning a serious competitive tournament, you’ll want structured matches, divisions, and clear winners.
Game Formats
- One Game to 11, Win by 2 – Quick, easy, and perfect for round robin play.
- One Game to 15, Win by 2 – A good balance of playtime and pace.
- Best 2 out of 3 Games to 11, Win by 2 – The standard format for more competitive brackets.
- One Game to 15 or 21 (Rally Scoring) – Faster-paced and great for timed events or fundraisers.
Tournament Formats
- Round Robin – Everyone plays everyone; the winner is decided by total wins or points.
- Double Elimination – Lose twice and you’re out; the most common bracket style.
- Pool Play + Playoffs – Players are grouped into pools, and the top finishers advance to a final playoff bracket.
- For charity-style events, you can even run timed games or mix partners throughout the day to keep things fun and social. The key is to make sure players get plenty of court time and leave smiling.
What Categories Should You Offer?
This is where things can get tricky. The more divisions you have, the more complicated the scheduling becomes — especially if your venue doesn’t have many courts.
Here’s a common structure:
- 3.0
- 3.5
- 4.0
- 4.5
- 5.0
- Pro
Each of these levels can have Men’s, Women’s, and Mixed Doubles — and then you can also split by age:
Open (any age), 50+, 60+, 70+, and so on.
You can see how quickly the combinations add up. The more categories you add, the harder it is to keep the tournament running smoothly and on schedule.
If you’re just starting out, keep it simple. Focus on fewer divisions, make sure everyone gets enough matches, and build from there as your event grows.
Step 3: Find the pickleball venue
This is one of the most important parts of running a tournament. Some people like to start by creating a budget, but honestly, that can always be adjusted once you know where the event will be held. The venue really decides everything — how many courts you can use, how much it costs to rent, and what kind of tournament you can actually run.
When choosing your pickleball venue, make sure you know the answers to these questions:
- How many courts are available?
- Are the courts permanent or temporary?
- Do we need to bring our own nets?
- Do the courts need to be taped or lined?
- What amenities does the facility have?
- Are there restrooms and changing rooms?
- Is parking free or paid?
Once you have all this information, it becomes much easier to plan what type of tournament you can host — from small local events to larger competitive ones.
How to Find the Right Facility in Your Area
The easiest way to start is by using Google or another search engine and typing something like “pickleball facility for rent near me.” This will give you a good idea of what locations are available in your area.
You can also check:
- Local pickleball clubs or recreation centers
- Community gyms or YMCA facilities
- Schools or church gyms that allow rentals
- Parks and recreation departments for outdoor courts
The costs associated with renting a facility.
These costs will be part of your overall budgeting and will vary depending on where your tournament is held.
To give you a real-world example, here’s a look at what it costs to rent a facility in Hawaii.
At Palama Settlement in Honolulu, for instance, you can rent the full gym (4 pickleball courts) for your pickleball tournament from 7:00 AM to 8:00 PM. The prices below reflect the current 2025 rental rates, which can serve as a helpful reference when you’re planning your own event.
Full Gym Rental (Palama Settlement) – 7:00 AM to 8:00 PM
Rental Hours: 13 hours
Available Days: Sunday–Saturday (8 AM–9 PM, but using 7–8 for your setup example)
Facility: Full Gym
| Type | Hourly Rate | Hours | Subtotal | Tax (4.712%) | Total (Rental Only) |
|---|---|---|---|---|---|
| For-Profit (Regular Rate) | $190/hr | 13 | $2,470 | $116.34 | $2,586.34 |
| Non-Profit/Tenant Rate | $160/hr | 13 | $2,080 | $98.10 | $2,178.10 |
Security Deposit (Refundable)
-
Full Gym Deposit: $800
| Type | Rental Total | Deposit | Total Upfront (Including Deposit) |
|---|---|---|---|
| For-Profit | $2,586.34 | $800 | $3,386.34 |
| Non-Profit | $2,178.10 | $800 | $2,978.10 |
Optional Equipment Rentals
If you need equipment from Palama’s inventory, here’s what you might add:
| Item | Regular Rate | Non-Profit Rate | Quantity | Total (Regular) | Total (Non-Profit) |
|---|---|---|---|---|---|
| Pickleball Nets | $25 each | $20 each | 4 | $100 | $80 |
| Scoreboards | $20 each | $16 each | 4 | $80 | $64 |
| Tables (6’) | $20 each | $16 each | 6 | $120 | $96 |
| Folding Chairs | $5 each | $4 each | 40 | $200 | $160 |
| Speaker w/ Mic | $30 | $24 | 1 | $30 | $24 |
| Custodian (optional cleanup) | $50/hr | $40/hr | 2 hrs | $100 | $80 |
| Total (Optional Add-ons) | $630 | $504 |
Estimated Grand Total (Rental + Equipment + Deposit)
| Type | Facility Rental | Equipment | Deposit | Approx. Total |
|---|---|---|---|---|
| For-Profit | $2,586 | $630 | $800 | $4,016 |
| Non-Profit | $2,178 | $504 | $800 | $3,482 |
Holua Racquet & Paddle (Big Island)
This facility on the Big Island of Hawaii charges around $1,000 per day to rent all of its pickleball courts. As you can see, choosing the right facility can make a big difference when it comes to planning your budget and making smart decisions for your tournament.

What Are the Requirements to Rent a Facility?
Each facility will have its own specific requirements when it comes to renting their space. If you’re working with a private pickleball club, the process is usually different compared to renting a public facility managed by the city or state.
That said, most venues will ask for some of the same basic things before approving your event. The most common requirements include:
- Liability Insurance – You’ll usually need to provide a certificate of insurance naming the facility as an additional insured party.
- Security – Some venues require on-site security or a special duty police officer for larger groups.
- First Aid Station – Having basic first aid supplies, a medical professional, or a designated safety plan is often required, especially for sports events.
- Minimum Food and Beverage Spend – If the facility offers catering or has a food service partner, they might require a minimum spend as part of the agreement.
Always check directly with the facility manager — requirements can vary depending on your event size, whether food is served, and if it’s open to the public or members only.
Now that you know what kind of facility you can rent, it’s time to figure out the maximum capacity for running a tournament at that location. This will help you understand how many players you can host, how to schedule matches efficiently, and what type of format will work best for your event.
Step 4: How Many Players Can Your Facility Handle?
This step is one of the most important parts of your entire planning process because it determines how many people can participate. It also helps you understand how much you’ll need to charge later on to reach your ultimate revenue goal.

This schedule is a real example from the Hawaii Pickleball Open 2025, which hosted over 115 players and what you see here represents just one of the two tournament days. The format used was best two out of three games to 11, win by 2. There were two waves — 8:00 AM and 1:00 PM. On average, each match took about 50 minutes to complete. The event started and finished on time, demonstrating how effective organization and scheduling can make all the difference.
If you choose to run a different format, such as one game to 11, the number of participants you can accommodate will increase significantly. It really all comes down to the type of tournament you want to host and the experience you want players to have.
Step: 5 Build a Budget That Makes Sense
If you want to make money, you need to know your numbers. Write down what you’ll spend and what you expect to bring in. When you know the maximum capacity per player figure out whats the maximum revenue you can bring as well as break even point. That means that you need a specific number of player to break even.
Know Your Numbers (and Your Break-Even)
Inputs (example)
- Entry fee: $100
- Credit-card processing: 3.4%
- Hawaii GET (tax): 4.712%
- Players: 144
Scenario A — You absorb tax (not added to checkout)
- Gross collected: 144 × $100 = $14,400
- Processing fees (3.4% of $14,400): $489.60
- Hawaii GET (4.712% of $14,400): $678.53
- Net to organizer (before any other costs): $14,400 − $489.60 − $678.53 = $13,231.87
Effective net per player (before other costs):
$100 − 3.4% − 4.712% = $91.888
Here is a list of expenses assuming the dialy rent of the facility is $2000, and the tournament is 2 days. Insurance is $300 per event accoridng to K&K Insurance Group Inc, Metals $200, Balls $200, Shirts and food for plauers $25 per player,
Tournament Financial Overview
Expenses
| Expense | Details | Cost |
|---|---|---|
| Facility Rent | $2,000/day × 2 days | $4,000 |
| Insurance | K&K Insurance Group Inc. | $300 |
| Medals | Awards for winners | $200 |
| Balls | Tournament supply | $200 |
| Shirts & Food | $25 × 144 players | $3,600 |
| Total Estimated Expenses | $8,300 |
Revenue (Entry Fee $100/player)
- Players: 144
- Gross Collected: 144 × $100 = $14,400
- Processing Fees (3.4%): $489.60
- Hawaii GET (4.712%): $678.53
- Net Revenue: $14,400 − $489.60 − $678.53 = $13,231.87
Break-Even Point
- Fixed Costs (rent, insurance, medals, balls): $4,700
- Variable Cost per Player (shirt + food): $25
- Net per Player (after fees/tax): $91.89
- Break-Even Players: $4,700 ÷ ($91.89 − $25) ≈ 71 players
Summary
- Total Expenses: $8,300
- Break-Even Players: 71
- Net Revenue (144 players): $13,231.87
- Projected Profit: $13,231.87 − $8,300 = $4,931.87
I would caution you to charge only as much as you believe players are willing to pay. If your tournament isn’t well organized or the perceived value isn’t high, it will be difficult to attract players or successfully host future events.
The opportunity for additional revenue can come from sponsors, but make sure your entry fees alone cover your core costs. That way, the event stays profitable even without sponsorship. Aim for 15–30% profit from entry fees; if you hit that, it’s a solid return on your effort—before you even add potential revenue from sponsors and vendor booth rentals.
Step 6: Secure Sponsors & Create Add-On Revenue
- $500 — Tournament Sponsor: Newsletter feature, on-site banner, optional vendor booth, and logo + link on the event page.
- $4,000 — Annual Partnership: Includes all Tournament Sponsor benefits plus ongoing promotion at monthly clinics, monthly newsletter mentions (≈70% open rate; thousands of subscribers), and guaranteed tournament-day banner + booth.
How to Get the Right Sponsors
If you’re well connected in your city, start with the low-hanging fruit—people you already know whose customers overlap with pickleball’s demographics. Warm introductions convert faster, build early momentum, and give you social proof. Then leverage that traction by telling other companies you already have sponsors committed.
A great shortcut: target companies that have already sponsored pickleball tournaments. Check event sponsor pages, make a shortlist, and reach out directly—these brands already understand the value.
Hawaiʻi-relevant sponsor categories
- Sporting goods stores and local pro shops
- Pickleball paddle and equipment brands
- Real estate agents and brokerages
- Financial services and credit unions
- Mortgage lenders
- Physical therapy and rehabilitation clinics
- Chiropractors and massage therapists
- Law firms
- Hotels and resorts
Quick outreach line you can use:
“Hi [Name], we’re hosting [Event] on [Date] with [# players/attendees]. Your audience overlaps perfectly with ours, and we’d love to feature [Company] as a sponsor alongside [Existing Sponsor]. Can we share the one-page with options?”
Step 7: Build a Solid Team
Even a small tournament takes a team. Don’t try to do it all yourself. You will need to make sure that each member will have their role which will be all they do.
Here are some key roles:
- Tournament Director: The main decision-maker (probably you).
- Registration Manager: Handles check-in, payments, and brackets.
- Court Monitors or Refs: Keep matches moving and settle disputes.
- Sponsor Coordinator: Manages banners, vendor setup, and sponsor communication.
- Social Media Lead: Captures photos, posts updates, and keeps energy high.
Step 8: Get the Word Out for Your Pickleball Tournament
You could plan the perfect tournament, but if no one knows about it, it won’t matter. Having a great name helps a lot because you want something memorable and easy to remember.
Share your flyers at local pickleball meetups and across social media platforms. One of the most powerful ways to reach new players is by running ads on Facebook or Google — this has proven to be very effective. Even a $5 daily budget can attract a lot of interest and help fill your tournament quickly.
Other opportunities include sharing your tournament with websites that promote pickleball events, either for free or for a fee. The free options can be harder to find, but Hawaii Pickleball promotes all tournaments in Hawai‘i for free on their site. If you’re willing to invest a bit, around $500, you can advertise on PickleballBrackets.com, which is the largest online tournament platform and reaches players nationwide.
Step 9: Make Registration Easy
The easier it is to sign up, the more players you’ll attract. If you’re not very technical and don’t have friends who can help you set up a website, you can use a free tool like Google Forms to handle registrations.
When players register, make sure they receive all the key information they might need — such as location, format, schedule, refund policy, and contact details. Clear communication upfront reduces confusion and builds trust.
If you accept online payments, remember that each payment platform charges different processing fees, which you should factor into your budget.
Finally, once you’ve collected registrations and payments, make it a priority to communicate regularly with participants. One of the biggest mistakes tournament organizers make is not keeping players informed before the event — and that lack of communication can lead to frustration or no-shows.
Step 10: Run the Pickleball Tournament Day Like a Pro
When the big day arrives, preparation is everything. Because you’ve been communicating with players two weeks and one week before the tournament, all participants should already be well-informed. We’ve found that well-prepared players have far fewer questions and complaints, which helps everything run smoothly.
Things to Have Ready the Day Before
Preparation the day before the tournament can save you hours of stress on game day. Make sure you have the following ready:
- Pre-write the scoring sheets – This will save a lot of time during matches.
- Print out the schedules – Have multiple copies available for staff, volunteers, and display boards.
- Print the player list for check-in – Make sure names are organized by division or time slot.
- Charge and pack walkie-talkies – Communication is key, especially if the courts are spread out.

Optional but helpful extras:
- Clipboards and pens
- Extra paper and tape for updates
- Water and snacks for volunteers
Create a clear schedule — and stick to it.
Example Tournament Day Schedule:
-
Example Tournament Day Schedule
- 6:30 AM – Set up courts, banners, and tables
- 7:30 AM – Player check-in
- 8:00 AM – Matches begin
- 12:00 PM – Lunch break, raffles, and sponsor shout-outs
- 1:00 PM – Next wave of matches begins
- 5:00 PM – Last matches finish
Keep things moving, communicate updates often, and most importantly — make it fun. Play upbeat music, take photos, and celebrate the energy of the day.
And don’t forget the essentials: water,snacks, and a first-aid kit. Small details like these can make a big difference in player comfort and overall experience.
Step 11: Follow Up and Plan Ahead
After the Tournament: Keep the Momentum Going
After the last medal is handed out, your real opportunity begins. Within 72 hours, send a mass email to all participants with the tournament results and a thank-you message. This simple follow-up keeps players engaged and builds excitement for your next event.
If you had someone taking photos or videos, make sure to share them as well — either in your email, on social media, or on your website. People love seeing themselves in action, and it helps promote your future tournaments even more.
Below, you can see how the Hawaii Pickleball Open page is set up to share the final results and event photos, helping players stay connected after the tournament.
Taking these extra steps makes the experience much more special for participants and helps build excitement for the next year’s event. It’s a simple but powerful way to grow your tournament and strengthen your community.

Conclusion: Running a Successful and Profitable Pickleball Tournament
Running a pickleball tournament is one of the most rewarding things you can do as a player, coach, or community organizer. It combines planning, leadership, and passion — and when done right, it builds lasting relationships, strengthens your local pickleball scene, and generates real income.
The secret to success isn’t luck — it’s preparation, organization, and communication. From choosing the right venue and format to marketing your event and keeping players informed, every detail adds up. Players notice when an event is well-run, and that reputation is what fills your brackets year after year.
Don’t forget to track your numbers and understand your break-even point early. When your entry fees cover your costs, everything else — sponsors, merchandise, raffles, and concessions — becomes pure profit. Start small, refine your systems, and scale up with confidence as your community grows.
Most importantly, make your tournament memorable. Great energy, music, photos, friendly staff, and clear communication go a long way. When players leave smiling, they don’t just talk about the games — they talk about the experience. That’s what builds loyalty and ensures your next tournament sells out even faster.
So, whether you’re organizing your first local event or planning the next big regional competition, remember this:
Preparation creates professionalism. Professionalism builds reputation. And reputation brings profitability.
Now, grab your clipboard, open your registration form, and start planning — your next great tournament begins today.






